Save The Peak

For generations, millions of Los Angeles residents and visitors have gazed up into the Hollywood Hills at one of the world's most prominent icons the world famous "Hollywood" sign. But on Saturday, February 13, 2010 all that suddenly changed.

That's because February 13 was the day that SignQuest crew completed a task that had never been attempted before they completely shrouded the mammoth Hollywood sign with custom-made vinyl coverings emblazoned with bold red letters reading, SAVE THE PEAK.

This unprecedented transformation was designed to draw attention to fund-raising efforts to preserve the mountaintop land adjacent to the Hollywood sign from private development.